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prestige cosmetics
mass cosmetics
consumer products
health & beauty

Founded in 1973 and today employing 1,200 people, the French Group Diam is the World leader in high-end POS. Present in 12 countries (France, England, Germany, Belgium, Netherlands, Turkey, USA, China, Japan, Thailand, Australia, and Singapore), it assists and accompanies its customers in retail outlets worldwide.

For the last 20 years Diam has been the world leader in POS for Cosmetics. Diam has grown by accompanying the leading brands in their marketing and by responding to their international development. Diam's clients are Chanel, Clinique, Dior, Estée Lauder, Guerlain, Lancôme, L'Oréal, Nivea, Shiseido, Bourjois ...

Diam then specialized in the installation at point of sale, again accompanying its prestigious clients in France, Europe and worldwide. Its subsidiary, Fieldflex, N° 1 worldwide in POS installation, is able to operate - installation or maintenance -anywhere in the world. Every day we install in more than 50 outlets worldwide.

In the 90s, Diam created and developed its business PLV Mass Market, and became the World leader in 2010. Again, Diam reinforced its presence in the World to bring expertise to its customers, wherever they sell their products. In

2007, Diam launched a division "Consumer product". This segment has developed very quickly, for brands such as Nespresso, Perrier Jouet, Philip Morris, British American Tobacco &, Bell & Ross...

Diam's ambition is to build an organization capable of meeting the requirements of the most famous and demanding brands, to bring them innovation and the best quality and service, anywhere in the world.